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Established in 2011; We wanted to introduce a brand that represented the urban streets of California that raised us from skateboarding, music, art all the way to barbering. while brain storming for names while two friends were in the studio recording their EP 'you're welcome' (the Left Luveda) we wanted to establish a name that was a reflection of our creativity. After scrapping a few different ideas and coming to an agreement the name clicked and Divine Theory was born.